#50: Top Dog, Top Dollar Part 1 – In Your Face Positioning Strategies from the Evil Bold Genius

In this week’s episode of the ‘Maverick Marketer Unleashed’ podcast, we hear from Jon McCulloch AKA The Evil Bold Genius. Jon is one of only a handful of people I actually listen to when it comes to marketing my business. He has been my personal business mentor for over six years now, and I can’t recommend him highly enough. In this episode, he talks about his upcoming event with Dan Kennedy, email marketing and premier positioning strategies. All with the end goal and increasing the revenue and profits in your Coaching, Training or Consultancy Business.

Here’s what You’re Getting –

  • In Your Face positioning strategies from the Evil Bold genius
  • Why improving your marketing isn’t necessarily the best way to grow your business revenue and profits
  • How relentless, unforgiving follow-up guarantees an increase in sales (almost overnight)
  • Push-pull marketing (Why you should be repelling people in order to attract your ideal clients)
  • Why most people shouldn’t have an opinion about what you do or how you do it in your business
  • What to do with unwanted opinions
  • Why offering discounts is destroying your business profits
  • Jons “Pot O' Gold” event with Dan Kennedy
  • And more

About Jon McCulloch

oIPznRbxJon McCulloch has been dubbed “The Evil Bald Genius” for reasons you’ll find become clear as you immerse yourself in his work. But be warned — Jon’s scathing and uncompromising style and language are for neither the sensitive nor the faint-hearted. In fact, he has something guaranteed to offend everyone.

But that’s OK, because Jon isn’t in the business of winning friends and influencing people, not if it comes at the expense of hiding or obfuscating the truth about what it takes to succeed legally, morally, ethically, and entirely above board in business in today’s dire economy, despite recession, bad government, and tight-fisted banks. So if you’re looking to have your hand held and your fevered brow mopped with gentle, loving hands, you’d be best advised to avoid Jon and his work because you won’t like it.

On the other hand… if you’re serious about increasing your sales by 100% or more within the next three months, you’re prepared to roll your sleeves up and get stuck in to some seriously hard work, and you’re not timid, faint-hearted, or unwilling to ruffle a few feathers, then Jon is well worth listening to.

Who Is the Evil Bald Genius?

Jon is a leading and controversial educator in Direct Response Marketing, a fearless and outrageously outspoken small business advocate, and the most expensive copywriter and marketing consultant in Europe so far as he knows (even if you’re able to hire him at all, which is highly unlikely. He almost never opens up his Private Client List to new clients, and the ones already on it never leave).

He lives in West Cork, Ireland, with Mrs EBG, his Jack Russell Terrier, Haggis, and an assortment of other dogs and cats.

Show Notes

[1:44] Just for anyone who doesn’t know you can you give us a very brief background of who you are and what you do now.

[3:45] For those that don’t know could you just give us an overview of who Dan Kennedy is and why he’s worth listening to.

[6:50] Can you tell us something about you that most people don’t know, so an interesting or funny story?

[8:24] For you why are is email marketing so powerful?

[16:56] How does regular emailing help with your positioning and pricing?

[29:45] What would you say to clients who say, “My market won’t pay a high rate or fee.”?

[38:26] Why is there so much reluctance?

[43:55] What does a day (With Dan Kennedy) entail?

[46:03] Tell us about your event that you’re doing with Dan in March.

#51: Top Dog, Top Dollar Part 2 – In Your Face Positioning Strategies from the Evil Bold Genius
#49: Why Einstein Thinks You're Insane