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#49: Why Einstein Thinks You’re Insane

I’m sure you’ve heard of Albert Einstein before today and are well aware of who he was?

 

But just in case you haven’t? Einstein was a German-born physicist who developed the general theory of relativity, among other feats?

 

He is considered the most influential physicist of the 20th century…

 

Very smarty guy indeed?

 

Anyway? The reason I brought him up was because he’s widely credited with the saying:

 

“The definition of insanity is doing the same thing over and over again and expecting different results.”

 

I may have mentioned this before in a previous email a while back, but it’s as relevant now as it was then?

 

There is no clear evidence that Einstein actually made that statement, but it is a pretty good quote nevertheless?

 

And most people would agree that with very few exceptions, it’s makes perfect sense?

 

I mean? If something didn’t get you the results you wanted first time around, why would you do exactly the same thing on your second attempt and expect a different outcome?

 

It doesn’t make sense, right?

 

But we all do it!

 

If people today actually defined insanity as “doing the same thing over and over again and expecting different results” we’d all be classed as mentally insane?

 

Let’s take your business for example?

 

If you’re like most the ambitious Coaches, Trainers, Consultants and Speakers I know, you probably sat down at the end of 2015 and thought to yourself:

 

“I would like to grow my business over the next 12 months?”

 

And how did that go in 2016?

 

I’m curious, how did you set about getting MORE clients and INCREASING your personal income last year?

 

Again? If you’re like most ambitious Coaches, Trainers, Consultants and Speakers, you probably did the exact same thing you did the previous year?

 

You did the same thing and expected different results?.

 

And what about year before that?

 

What did you do differently to grow your business?

 

I’m betting you spent your day’s, weeks and months doing the same things and expecting different results?

 

It’s insane!… But a pattern we all get trapped by from time to time?

 

In this episode of the ‘Maverick Marketing Unleashed Podcast’ we’ll be talking about how to break that pattern.

#50: Top Dog, Top Dollar Part 1 – In Your Face Positioning Strategies from the Evil Bold Genius
#47: How to Build Your Personal Brand So Potential Clients Come to You Pre-Sold On Your Services